Cookie Jam

Designed and implemented new game content (levels, progression systems, mechanics, live events) from concept to deployment

Authored detailed specifications in collaboration with Product and Development teams, ensuring alignment with cross-functional goals

Partnered with LiveOps and Product teams to optimize game performance through targeted A/B tests, driving improvements in core metrics

Led monetization, engagement, and retention strategies using data analysis, A/B testing, live tuning, and balancing to consistently meet KPIs

Managed and mentored a design team, fostering a creative and productive environment while spearheading new initiatives

Created documentation that included but not limited to

-GDDs

-One Pagers

-Slide Decks

-Teardowns of Competitors

-Consumer Insights (Surveys, Decks)

-A/B Testing

Led Individual initiatives in core areas and events of the game

-FTUE

-Cookie Walk

-Fifi’s Baking Challenge

-Consumer Insights

-Pet Powers

-Teams